BEHIND THE NEWS - 10 JUNE 2007
Thousands want Olympic logo scrapped
An online petition calling for the "ridiculous" new logo for the London 2012 Olympics to be scrapped has attracted more than 40,000 signatures so far.
The petition, created by Jonathan Ellis, says the new bold, jagged £400,000 logo for the 2012 Games is "ridiculous" and should be ditched as quickly as possible.
"A new logo has been unveiled for the London 2012 Olympics. I feel it is an embarrassment and portrays our country in the worst possible way," he wrote.
- Read the full story
- Gallery: Other brand blunders
- See the petition
- Comment on the blog
An online petition calling for the "ridiculous" new logo for the London 2012 Olympics to be scrapped has attracted more than 40,000 signatures so far.
The petition, created by Jonathan Ellis, says the new bold, jagged £400,000 logo for the 2012 Games is "ridiculous" and should be ditched as quickly as possible.
"A new logo has been unveiled for the London 2012 Olympics. I feel it is an embarrassment and portrays our country in the worst possible way," he wrote.
- Read the full story
- Gallery: Other brand blunders
- See the petition
- Comment on the blog